LinkedIn People Insightsĭeveloping the ideal buyer persona is something all great marketers must do. For example, they have several different types of insights: people, industry, advertising, and talent. One of the most powerful aspects of LinkedIn Insights is the fact that you can cater the data to your specific industry. You’ll essentially be able to optimize the campaign and focus on a more narrow audience. These analytics aim to limit the amount of data you need to look at in order to get the results you want from your marketing campaign. The key to understanding the data is knowing how to look at it and turn it into action. Everything we do involves measuring different metrics to see what works and what doesn’t. What Are LinkedIn Insights?Īs marketers, we live and thrive with the data. Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. User goal - Helps user make connections for networking / following professional profiles / seeking or making referrals / seeking or providing mentorship / sharing content etc / staying connected on Linkedin.What is an insight? According to Merriam-Webster, it’s the “power or act of seeing into something.” LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Is this correct? Any other use case of this feature I should be aware of?īusiness goal of this feature - Enables higher connections in professional circles which the user would have missed out on, thereby enabling more traction on the platform and higher engagement. This feature is also displayed when user is joining Linkedin for the first time based on hi/her email address/phonebook contacts. The same can be accessed under "Network" in menubar after the "Invites"/connection rrquests section.
It has a subset of how the algorithm has picked people - eg school alumni you may know, people in Mumbai you may know, people in Internet industry you know, people who follow who you follow, etc. Qn clarification - People you may know is a feature by Linkedin to enable making connections.
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